Privacy Policy

Assisted Health and Mobility
Last updated: 27 October 2026

1. Who we are

Assisted Health and Mobility is a trading brand of Assisted Health & Mobility Limited, a company registered in England and Wales.

Company number: 07725122
Registered office: 2 Orchard Place, Nottingham Business Park, Nottingham, NG8 6PX
Telephone: 0800 731 6495
Email: hello@easiloo.co.uk
Website: https://assistedhealthandmobility.co.uk

Assisted Health & Mobility Limited is the data controller responsible for personal information collected through this website and our related services.

We are committed to handling personal information lawfully, fairly and transparently in accordance with UK data protection legislation, including the UK GDPR, Data Protection Act 2018, Privacy and Electronic Communications Regulations 2003 and relevant changes introduced by the Data (Use and Access) Act 2025.

2. Personal information we collect

Depending on how you interact with us, we may collect:

Contact and identity details: Your name, email address, telephone number, billing address and delivery address.

Order information: Products ordered, transaction references, prices, payment status, returns, refunds, warranties and order history.

Payment information: Payment and transaction details processed by Shopify and authorised payment service providers. We do not normally receive your complete card number or security code.

Delivery and installation information: Delivery instructions, accessibility requirements, property access information, installation arrangements and communications relating to your order.

Customer support information: Enquiries, complaints, correspondence and information provided when requesting product assistance.

Health and mobility information: Where necessary and voluntarily supplied, information about mobility requirements, disability, product suitability or eligibility for disability-related VAT relief.

Technical information: IP address, device details, browser information, pages viewed, interactions, cookies and advertising attribution information.

3. How we use your information and our lawful bases

We process personal information for the following purposes:

Orders, payments, delivery, installation and warranty services

We use relevant information to process purchases, take payments, arrange delivery, fulfil installation bookings and provide contractual support.

Lawful basis: Performance of a contract or steps taken at your request before entering into one.

Customer enquiries and aftercare

We use relevant contact and order information to answer questions, assess product compatibility, provide customer support and resolve service issues.

Lawful basis: Contractual necessity or our legitimate interests in supporting customers and operating our business.

Accounting, taxation, VAT relief and legal compliance

We retain information necessary to meet applicable financial, tax, product safety and other legal obligations.

Lawful basis: Compliance with a legal obligation.

Security and fraud prevention

We may use relevant information to detect suspicious activity, protect transactions and maintain the security of our website and services.

Lawful basis: Legitimate interests or legal obligations, as appropriate.

Website analytics and advertising measurement

Where enabled, we use analytics and advertising technologies to assess website activity and the performance of marketing campaigns.

Lawful basis: Consent where required, or another appropriate lawful basis for processing that does not require consent. Non-essential cookies and similar technologies are managed under applicable electronic privacy rules.

Direct marketing

We may send promotional emails where you have consented or where the existing-customer marketing exception lawfully applies.

Lawful basis: Consent or legitimate interests where permitted, together with compliance with electronic marketing rules.

You may opt out of marketing at any time.

4. Sensitive health and disability information

Some mobility products may require information concerning a customer's disability, health or individual physical requirements.

This information may constitute special category personal data under UK GDPR.

We will collect such information only where necessary for an identified purpose and where we have established both an Article 6 lawful basis and an appropriate Article 9 condition.

Depending on the circumstances, this may include explicit consent or another condition permitted by law.

Where explicit consent is required, we will obtain it before the relevant processing takes place.

We will restrict access to sensitive information and will not use individual medical or disability information to build advertising audiences.

VAT relief declarations and supporting records will be handled only for legitimate eligibility, administration and compliance purposes.

5. Shopify and payment providers

Our website uses Shopify to provide online shopping, checkout, order administration and associated e-commerce functions.

Shopify and authorised payment providers may process relevant personal information under their respective responsibilities and agreements.

Further information about Shopify's privacy practices is available at:

https://www.shopify.com/legal/privacy

6. Sharing your information

We may share necessary information with:

• Shopify and payment service providers.

• Delivery and logistics companies.

• Professional installers and service technicians.

• Customer support, IT and website providers.

• Accounting, legal and insurance advisers.

• Analytics and advertising service providers, where relevant and lawfully configured.

• Government authorities and regulators where legally required.

Assisted Health & Mobility Limited also operates the Living Well Bathrooms trading brand. Relevant information may be shared internally to provide installation, warranty, support or other services requested by customers.

We do not sell customer contact lists to unrelated third parties.

We require service providers handling information on our behalf to use appropriate confidentiality and security safeguards.

7. Cookies and tracking technologies

Our website uses cookies and similar technologies.

Essential cookies support functions such as shopping baskets, checkout, security and session management.

Analytics cookies may help us understand website traffic, visitor interactions and shopping behaviour.

Advertising technologies, including Google Ads-related tracking where enabled, may help us measure purchases and advertising effectiveness.

Where consent is required, we will request it before storing or accessing non-essential cookies or activating equivalent tracking technologies.

Any statutory exception for limited analytics use will only be relied upon where its conditions are met.

You may manage or withdraw applicable cookie consent using the cookie preferences controls on our website.

Declining optional cookies will not prevent access to normal purchasing functionality.

8. Marketing communications

We may contact customers about products, services and offers where lawful.

Where required, we will obtain marketing consent before sending promotional communications.

In circumstances where the existing-customer marketing exception applies, we will provide the required opt-out opportunity.

Every promotional email will include a way to unsubscribe.

Order confirmations, delivery updates and essential service messages are not treated as promotional marketing.

9. International data transfers

Some of our service providers may process information outside the United Kingdom.

Where a restricted international transfer takes place, we will use an appropriate legal transfer mechanism, such as applicable UK adequacy regulations or approved contractual safeguards.

10. How long we retain information

We retain information only for as long as necessary for the relevant purpose, subject to legal and regulatory obligations.

Financial and tax records will be retained for the applicable statutory period, commonly six years where relevant.

Order, warranty and service records may be retained for the period necessary to administer contractual obligations and potential legal claims.

Customer enquiries and marketing information will be reviewed against their purposes and relevant retention requirements.

Sensitive health or mobility information will not be retained longer than necessary for its documented purpose and legal obligations.

When information is no longer required, it will be securely deleted or anonymised, unless further retention is legally justified.

11. Keeping your information secure

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or disclosure.

Access is limited to authorised employees and service providers who require the information for legitimate business purposes.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

• Access personal information held about you.

• Correct inaccurate information.

• Request deletion of your information.

• Restrict certain processing.

• Object to certain processing, including direct marketing.

• Request data portability.

• Withdraw consent where processing relies on consent.

• Challenge certain qualifying automated decisions.

To exercise these rights, contact hello@easiloo.co.uk.

We may request appropriate identification before processing your request.

13. Data protection complaints

If you have concerns about how we handle personal information, please contact us at hello@easiloo.co.uk.

We will acknowledge data protection complaints within 30 days of receipt, investigate them appropriately, provide updates where required and communicate the outcome without undue delay.

You also have the right to complain to the Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk
Telephone: 0303 123 1113

14. Children and third-party purchasers

Our website is primarily intended for adult purchasers.

Customers may purchase products for relatives, dependants or people in their care. We ask that information about another person is supplied only where appropriate and lawful.

We do not knowingly use children's health or mobility information for advertising profiling.

15. Changes to this Privacy Policy

We may update this policy to reflect changes in legislation, our business or the technologies we use.

The latest version will be published on this website with its revision date.

Where legally required, we will provide appropriate additional notice or obtain consent for new processing activities.

16. Contact

Assisted Health & Mobility Limited
Email: hello@easiloo.co.uk
Telephone: 0800 731 6495

Registered office:
2 Orchard Place, Nottingham Business Park, Nottingham, NG8 6PX

Company number: 07725122